WolfBrown has launched the COVID-19 Audience Outlook Monitor, an international collaboration between top researchers, funders, service organizations, and hundreds of cultural organizations who want to make informed decisions about how and when to re-start programming based on rigorous research data.
While health officials consider how and when to re-open venues, we need to gain a sense of how audiences feel about going out again in order to stage a successful comeback.
We have designed a survey that will be deployed at regular time intervals by cohorts of cultural organizations in different cities, in partnership with funders and service organizations.
Please visit the Audience Outlook Monitor website for more information about the research and to view results.