Alan Brown will lead a panel on Branded Series and Formats: New Programming Approaches at the annual conference of the Association of Performing Arts Presenters, with Sara Billmann of UMS and Ming Ng of The Music Center. This session explores an exciting trend in the arts sector — the marriage of good branding and creative programming. Branded series and formats (e.g., Sensorium, Liquid Music, Renegade) are renewable assets that can be exploited over time. Increasingly, younger audiences opt into branded experiences without knowing program details, sidestepping barriers.
Association of Performing Arts Presenters (APAP|NYC 2017)
... Association of Performing Arts Presenters (APAP|NYC 2017)" />