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Donors
1. The Influence of Marketing Messages and Benefits Received On Attributions of Donation Behavior to Intrinsic and Extrinsic Motivations – Jennifer Wiggins Johnson & Bret Ellis. This paper seeks to better understand what influenced the degree to which donors perceive extrinsic benefits as the motivations for giving.
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2. Study of MUP Donors Motivation, Behavior, and Benefits – May Kim, Yong JaeKo & Heather Gibson. This paper provides a review of theoretical frameworks that guide current perspectives on donor motivation.