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Special Interest Topics
8. Analysis of Multiple Intelligences in Understanding the Relationships between Ticket Buyers and Their Participation in Performing Arts Programs – Mark Creekmore & Sarah Rush. This paper examines the validity of using the Values & Impact data to study Howard Gardner’s theory of multiple intelligences and investigates relationship between intelligences and preferences for types of performances.
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9. Characterizing Program Enhancement Events – Yael Zipporah Silk & Jordan Raphael Fischbach. This paper profiles the enhancement event audience base, examines the impact of enhancement events on patrons who self-select to attend, and identifies characteristics that are predictive of pre- or post-performance event preferences.
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10. How Beliefs Matter: Views, Motives and their Relation to Buyer and Donor Behavior – Ximena Varela. This paper investigates audiences political beliefs and explores the relationship between political views and both ticket-buyer and donor behavior.