Additional Insights on Donors, Ticket-Buyers & Audiences While the MUP Value and Impact Study concluded in 2007, much knowledge remained to be harvested from the substantial data sets that the study produced. Recognizing the opportunity, the Andrew W. Mellon Foundation funded a $50,000 proposal from the MUP consortium to extend the value of the study’s … MUP The Mellon Papers intro
Ticket-Buyers & Demand 3. Preferences and Purchase Behavior: Survey Evidence on the Relationship between Stated Interested in the Performing Arts and Ticket Purchase History – Sarah Lee. This paper examines the relationship between individuals’ stated preferences for performances and their actual history of ticket-buying. Download the paper in PDF format 4. Community Contexts of University … Ticket-Buyers & Demand
Impact 6. How We Feel About Art: Motivation, Satisfaction, and Emotional Experience in Performing Arts Audiences – Shelly Gilbride & David Orzechowicz. This paper explores performing arts audiences’ self-reported emotional experiences and how they relate to reasons for attending, expectations for, and satisfaction levels with a performance. Download the paper in PDF format 7. Social … Impact
Special Interest Topics 8. Analysis of Multiple Intelligences in Understanding the Relationships between Ticket Buyers and Their Participation in Performing Arts Programs – Mark Creekmore & Sarah Rush. This paper examines the validity of using the Values & Impact data to study Howard Gardner’s theory of multiple intelligences and investigates relationship between intelligences and preferences … Special Interest Topics
Donors 1. The Influence of Marketing Messages and Benefits Received On Attributions of Donation Behavior to Intrinsic and Extrinsic Motivations – Jennifer Wiggins Johnson & Bret Ellis. This paper seeks to better understand what influenced the degree to which donors perceive extrinsic benefits as the motivations for giving. Download the paper in PDF format 2. … Donors
